Yet again ACTION S.A.'s private label consummables won the highest distincion, this time in the category of printer consummables' substitutes. Over a half of respondents cast their votes for the ACTION S.A.'s products in the nationwide popularity contest for products and services.
It is our huge success. It is the best proof that ActiveJet products are enjoying great acknowledgement and trust of final customers. The buyers are glad to return for tested products at goods prices and gladly recommend them to others. That is why the Customers' Laurel popularity ranking reflects the purchase preference of Poles, comments Rafał Ornowski, ActiveJet Brand Director with ACTION S.A.
The contest organiser conducts numerous business promotional activities of similar sort on the Polish market. The Customers' Laurel contest methodology involves Internet and telephone surveys. According to their results, as many as 52% of interviewees indicated ActiveJet brand as the best and most gladly recommended to others.
I am very happy that once again the attention we pay to the quality of our products while maintaining their attractive price has brought significant effects. For us, it is a very important confirmation of the currently pursued strategy, consisting in constant monitoring of the ActiveJet products quality, adds R. Ornowski.
The Consumers' Laurel is yet another distinction awarded to the ActiveJet brand this year. Previously, its group of awards was expanded by Polish Quality 2011 and Top Brand 2011. In 2011, the ActiveJet brand was also assigned the T certificate of compliance by TÜV Rheinland, leader on the Polish certification and research market in Poland.
