It has been the third year in a row that ActiveJet consumables for printing equipment have won the nationwide Consumer's Laurel (Polish: Laur Klienta) competition, part of the Laur Konsumenta (Consumer's Laurel) nationwide consumer programme, which distinguishes brands for their market position and popularity, as well as for the dynamics of their growth compared to the competitors.
"The third Top Marka title is the best proof of the popularity of ActiveJet-labelled products among consumers. And as it is a competition dedicated to our end customers, its results are of special importance to us and we are particularly delighted to see that our product portfolio is well attuned to the demands of the market, which specifically seeks products that combine superior quality and extremely attractive prices. We would not have been celebrating that success if it had not been for our trusted customers. Therefore I would like to express my sincere thanks to everyone who took part in the competition and voted for our brand," said Rafał Ornowski, who represents the Board of Directors of Action S.A., the owner of the brand, in its operations related to ActiveJet.
The Consumer Laurel's Top Brand title is a distinction awarded to products and services which have been attracting the most favourable opinions among the consumers who took part in the survey over a period of at least three consecutive years. The results were prepared based on the votes submitted in each individual year. In addition to the telephone survey, the poll was also taken online at the competition's official website at www.laur-konsumenta.pl and by means of questionnaires at industry portals and vortals owned by one of Poland's leading media companies.