ActiveJet brand – Consumer Quality Leader 2016


ActiveJet brand – Consumer Quality Leader 2016

ActiveJet, a world class manufacturer of alternative consumables, has once again proved its status as the market leader. In the ongoing Consumer Quality Leader competition in the “Consumables for printers” category, the brand received a vast majority of votes, winning the title of the Golden Consumer Quality Leader 2016.

The Consumer Quality Leader is a nationwide consumer programme organised by the editors of “Strefa Gospodarki”, an economic supplement to the “Dziennik Gazeta Prawna”, a Polish legal daily. The study is conducted on a representative sample of consumers, which this year amounted to a record number of 11,571 participants. Its aim is to select the brands and companies operating on the Polish market that the consumers believe to be the best.

Just like in the previous years, most votes in the “Consumables for printers” category were given to ActiveJet, which was twice the number granted to the company that ranked second. Justifying their selection the consumers most frequently pointed to an excellent quality of products, their wide availability and good performance in relation to the price.

I truly appreciate such independent market studies as they provide priceless knowledge of opinions and shopping preferences of our consumers, – said Rafał Ornowski, Representative of ACTION S.A. Management Board for ActiveJet brand. – We are happy that our customers recognise the effort that we take to prepare our offer, the proof of which is another title of the Golden Consumer Quality Leader, already the third in our history.