17-04-2015
According to a survey conducted at the order of IT Reseller, ActiveJet brand of inks and toners is the most popular brand with the resellers of consumables. The results of the survey for the last year were published in March issue of IT Reseller magazine.
- We are very pleased with the results of the survey conducted for IT Reseller. It should be stressed that current market of alternative consumables for the printers is very difficult and demanding. The sale of the devices and thus of the consumables is falling. That’s why good recognition of our brand among the clients is very important for use. It confirms that the adopted product strategy supported by the innovative marketing and communication campaign brings satisfactory results – said Rafał Ornowski, proxy of the Management Board of ACTION S.A. for ActiveJet brand.
The surveyed resellers also answered a question as to what inks were most often bought by the clients. The results of the survey indicate that alterative consumables increase their distance in relation to original products. In 2013 the alterative inks collected 60.3% of the votes, while in 2014 this figure increased to 62.3%. another question answered by the respondents in this independent survey concerned the choice criterion. It turned out that at present the clients when buying an ink or toner for the printer, mostly base their purchase decisions on the opinion of a seller (53.9%), followed by their own experiences (33.0%), with the price being in the third place – the cheapest products are selected just by 13.1% of the respondents.
- The statistics regarding the products purchased most often by the clients match our own observations. The results of the survey published by IT Reseller indicate however at a very interesting issue. It turns out that it is not the price anymore that determines the purchase of ink or toner, but mainly the opinion of the seller or own experiences. In this context the high survey results of alternative products are the best proof that the clients rely on proven brand products such as ActiveJet when choosing the consumables - added Rafał Ornowski, proxy of the Management Board of ACTION S.A. for ActiveJet brand.