Golden Consumer's Laurel 2011

Golden Consumer's Laurel 2011

ACTION S.A.'s brand products have successfully competed for the most valuable consumer-awarded distinction in the printer consumables category. More than a half of the participants of the nationwide survey on popularity of products and services voted for ActiveJet products.

"This is a hard-earned success to us. It is also the best proof that ActiveJet products are recognised and trusted by end consumers. Buyers repeatedly choose the affordable products they know and are eager to recommend them. That is why the Consumer's Laurel is a ranking of the most popular products that reflects the true buying preferences of Poles," says Rafał Ornowski, ActiveJet Brand Director at ACTION S.A.

The organiser of the competition runs numerous business promotion activities of that sort on the Polish market. This particular one is based on an online and telephone-based poll, as a result of which as much as 52 per cent of the respondents pointed to ActiveJet as the best brand they are most willing to recommend.

"I am glad to learn that our care and focus on the quality of our products and their attractive pricing brought measurable results. We see that award as an extremely important successful validation of our current strategy, which consists in constant monitoring of the quality of ActiveJet products," Mr Ornowski added.

The Consumer's Laurel is not the first distinction awarded to ActiveJet this year. Earlier on, the brand had also been recognised with the Polska Jakoœć (Polish Quality) and Top Marka (Top Brand) awards. In 2011 ActiveJet was successfully certified by TÜV Rheinland, a leading certification authority and research company in Poland, for conformity with the requirements of its T-Mark.

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