Consumer Quality Leader 2012

Consumer Quality Leader 2012

ActiveJet products rank first in Printer Consumables category of Consumer Quality Leader 2012 competition (Polish: Konsumencki Lider Jakoœci), which was organised by Strefa Gospodarki, a nationwide economic supplement to Dziennik Gazeta Prawna, a Polish legal daily.

With 78% of votes, ActiveJet became the unquestionable winner of the competition. Black Point, which ranked second, earned 17% of votes. ActiveJet was recognised, among other things, for the high quality of print and a significantly lower price compared to OEM products. ActiveJet consumables reproduce vivid, natural colours, which makes them a perfect choice for photo prints and brochures. Consumers also appreciate their reliability and the high efficiency of ActiveJet cartridges. The Consumer Quality Leader is not the first proof of recognition earned by the brand in 2012, as it has also won this year's Consumer's Laurel (Polish: Laur Klienta).

"Such an important award won by ActiveJet products gives me a lot of satisfaction. Indeed, their high quality and the attractive price makes our consumables extremely competitive. While we are soon going to be celebrating the 10th anniversary of our brand, our products are highly valued by heavy users, who expect their printouts to be of professional standard at all times. The most recent victory in a consumer competition shows the trust our customers have in the products they know well," says Rafał Ornowski, ActiveJet Brand Director.

ActiveJet is a brand which has won a number of prestigious competitions. Valued for the high quality of its products, it was distinguished by PCBC (the Polish Centre for Testing and Certification) with the Quality of the Year (Polish: Jakoœć Roku) award in 2007, 2008 and 2009.

The competition was based on a survey taken with 1692 random participants representative of the population of Poland according to the Central Statistical Office's population profile published in 2011 and sampled using the accidental, quota and purposive method. The sample was constructed based on the distribution of the population of Poland by age and gender.

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