This year the Consumer's Laurel (Polish: Laur Klienta) quality mark celebrates its 10th anniversary, which has served the organisers as a perfect opportunity to celebrate the brands which have been present on the list from the very beginning and have constantly been ranked best. No wonder the Consumer's Laurel Leader of the Decade 2004-2014 title was awarded to ActiveJet.
The Consumer's Laurel Award is celebrating its round anniversary. It has been 10 years since its first ranking list of brands, products and services that are most popular in Poland was published. The awarding committee decided to use that occasion to reward the brands which ranked best each year over the past decade with the Leader of the Decade title.
"I am delighted we received the title. It is the best proof that it does pay to focus on quality. Consumers value and recognise us for our consistent development work on our portfolio and for its quality, a fact confirmed with market data, which clearly shows the steadily growing market share of ActiveJet consumables" says Rafał Ornowski, Brand Representative of the Board of Directors of Action S.A., the company owning the brand, in its operations related to ActiveJet. "The huge popularity proven in numerous tests and the prestigious title of the Leader of the Decade make us proud on the one hand and motivate us to keep supplying our customers with the best quality products," he adds.
The Consumer's Laurel, which is one of the largest consumer schemes in Poland, is designed to identify the most popular consumer products and brands in a number of categories each year.