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ActiveJet wins 2014 Consumer Quality Leader title

ActiveJet wins 2014 Consumer Quality Leader title

ActiveJet has won another golden badge in the prestigious Consumer Quality Leader competition (Polish: Konsumencki Lider Jakoœci). Moreover, the brand was voted the best on the Printer Consumables category, scoring higher than such renowned original consumable brands as HP or BROTHER.

ActiveJet was honoured with the first prize, thus ranking highest of all the brands available on the Polish market. Its products proved better than original consumables thanks to their superb quality, better efficiency and the high volume of ink and toner cartridges offered by the Polish manufacturer.

While the research, which is conducted as part of a consumer programme, is designed to identify Quality Leaders for products and services, the information gathered in the process also shows the level of the related brand awareness.

According to the participants of the latest survey, ActiveJet is known both for the best quality of its products as well as for their high availability and affordability.

Standing out from our competitors is a our great success. We feel honoured to see our products ranked so high. The satisfaction expressed by their users is our main source of pride and holding the title again clearly proves the quality of our products and our leading position on the market, which motivates us to working further to make our offering even stronger," commented Rafał Ornowski, ActiveJet Brand Representative the Board of Directors of Action S.A., the company owning of the brand.

The research shows that ActiveJet is the most widely recognised brand on the market, one that stands for good and proven ink and toner products compatible with the majority of printers. The consumers associate ActiveJet products with their superb quality and efficiency just as they do with their instant availability at shopping malls across entire Poland.

ActiveJet is a brand which has won a number of prestigious competitions. Valued for the best quality of its products, it was distinguished by PCBC (the Polish Centre for Testing and Certification) with the Quality of the Year award (Polish: Jakoœć Roku) in 2007, 2008 and 2009.

The survey was organised by the editors of the Strefa Gospodarki, an independent nationwide economic supplement to Dziennik Gazeta Prawna, a Polish legal daily. This year's research was entrusted with the Jagiellonian University in Kraków. As many as 9499 respondents took part, sampled for the survey using the quota and purposive method with consideration for the distribution of population in Poland by age and gender according to the Central Statistical Office data for 2011.

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