ActiveJet was chosen the quality leader in the „Printing Supplies” category. It is the sixth consecutive Golden Consumer Laurel awarded to the brand, and yet another confirmation of the consumers' continued trust. In the nationwide survey ActiveJet earned 44 per cent of consumer votes, much ahead of the competing Black Point and Printe products, which claimed 28 and 12 per cent of votes respectively.
The Consumer's Laurel is the largest consumer programme in Poland. Votes are collected by the websites owned by Agora S.A., Dziennik Gazeta Prawna (a renowned legal daily) and local media. In addition, votes are collected by phone and on the contest's own official website. The respondents were supposed to indicate which product they found the best and worth recommending to their friends.
"Our sixth Golden Consumer's Laurel confirms the popular recognition for our brand and its quality.We see consumer polls as the most accurate test of the outcomes of our work on the reliability of ActiveJet products. It is their buyers who awarded that title to us, and it is the buyers and users of our products that they exist for. It is them whose changing requests and needs we keep fulfilling. As you can see, in spite of the difficult market environment we are doing fine" commented Rafał Ornowski, ActiveJet Brand Representative the Board of Directors of Action S.A., the company owning of the brand.