ActiveJet, the world-class manufacturer of alternative printing supplies, has just confirmed its market leader position again. The brand has gained most of the votes in the ongoing Consumer Quality Leader survey, which gives ActiveJet the title of the 2016 Golden Consumer Quality Leader.
The Consumer Quality Leader is a nationwide consumer programme held by the editors of „Strefa Gospodarki”, an independent business supplement to „Dziennik Gazeta Prawna”, a popular legal daily. The survey is carried out by collecting votes on a representative sample of consumer base. The number of respondents polled this year was the record-breaking 11,571. The goal of the research is to select the brands and companies consumers see as the best ones available on the Polish market.
Similarly as in previous years, ActiveJet obtained the most votes in the „Printing Supplies” category, leaving the brand that ranked second far behind with not much more than half as many votes. The consumers mostly supported their choice pointing to the perfect quality of ActiveJet products, their accessibility and value, or efficiency in relation to the price.
Rafał Ornowski, ACTION S.A. Management Board's Representative for the ActiveJet brand said: "I greatly value such independent market researches, as they are a source of priceless market feedback on the preferences of our customers. We are happy that they recognize our efforts to creating a highly valuable product offering, which is confirmed by the Golden Consumers Quality Leader we were awarded this year for the third time in our history.