The market once again valued the highest quality of Activejet products. According to the report of the 'Student Brand of the Year' research recent edition, Activejet is the most frequently chosen brand of printer substitutes in this consumer group.
Student Brand is a research project conducted since 2004 which aims at collecting students’ opinions on various subjects. Students from all over the country vote in surveys regarding a wide range of market segments. The brands that gain the highest number of votes are awarded with the 'Student Brand of the Year' title. In this year’s, edition students were asked about their favourite alternative consumables brand. The highest number of votes, as much as 32%, was given to the original products - so called OEM. Right behind them, with 28% score, ranked Activejet, collecting the title of No. 1 substitute brand among students. It is worth mentioning that Actis, the Activejet sister brand, won the third place with 8% of all votes, while other brands had only a few percent of the share.