The next, twelfth edition of the "Consumer's Laurel" competition is in progress. This nationwide consumer program aims at selecting the most popular products, brands and services in their categories. The first place in the "Printer Consumables" category went to the ActiveJet brand, which thus won its eighth Consumer's Golden Laurel in a row.
The Consumer's Laurel is the largest consumer program in the country. Since 2004, it informs manufacturers, distributors and customers which products are currently the leaders in their category. The survey in each category covers a minimum of 1,000 votes, which are collected through online portals and telephone calls. Products and services with the most votes receive a Gold, Silver or Bronze Consumer's Laurel, for the first, second or third place, respectively. The Laurel is thus both a form of recognition of buyers and their recommendation for other customers.
This year, as in previous years, the number one brand named by most consumers in the "Printer Consumables" category was ActiveJet, which thus took the first place confirming its status as a leader in this segment.
"This competition represents for us a confirmation of the accuracy of our business strategy, which is based on perfect, high-quality products."– said Rafal Ornowski, Representative of the Management Board of ACTION S.A. responsible for the ActiveJet brand. – "We are pleased that for the eighth time in a row consumers in Poland appreciated the effort that we put in the improvement of our products."